Different articles, pictures, etc. from the Press and Media

Summer 2009

Sanctuary, “The Journal of the Massachusetts Audubon Society”

featured two of my paintings in the summer issue.

Sanctuary Magazine-Aerial Art

Howard Cowdrick creates mixed-media works and paintings on canvas. His “Drawing from a Universal Truth” looks like a bravura-stylized illustration of the big bang theory, where a round-cube shape spins off or away from stretches of gold and squares of magenta in a cranberry-colored void. The work is somehow seductive, and throws off a fair amount of energy for a small composition.

Pelican Press Spring 2006

From Allison Stanfield, Art Biz Coach

Notice Things
As a continuation of my personal note above, it is my hope that you become more in tune with the events of your everyday life. In his collection of essays entitled The Accidental Masterpiece, New York Times columnist Michael Kimmelman writes:

Be alert to the senses.
Elevate the ordinary.
Art is about a heightened state of awareness.
Try to treat everyday life, or at least parts of it, as you would a
great work of art.

Such sensitivity cannot only enhance your work, it can help you market it. At one of my workshops in Florida last spring, we were discussing marketing materials. In particular, I believe the topic was postcards. Artists love to use postcards to promote their art. I use postcards to promote ArtBizCoach.com. They can be easily mailed, stuck in portfolios, or set out as mini-flyers or oversized business cards. There's absolutely nothing wrong with postcards, or is there?

Howard L. Cowdrick was at that workshop. At this point in the discussion, he raised his hand to tell his story. Apparently, he had been paying attention and noticing things. He said he had been watching gallery visitors. He observed that
the female in the couple was often the one who picked up a postcard for the artist, but then handed it to her husband. The husband tried dutifully to stuff it in his shirt pocket, but it never fit. Without a place to keep it, the postcard was either returned to the stack or thrown away.

Lesson learned. Howard decided he'd rather people walk away with something, so he downsized. Instead of placing stacks of postcards in galleries, he opted for 4x3" cards. Not coincidentally, these are the same size as baseball cards--certainly a size men could relate to. They have a nice image of his work on the front, with his name at the top. On the back of Howard's card that I have is the gallery's name, address, and phone number, along with two short
sentences about the series from which the work came:

The Spirit Rising Series is a
manifestation of those quiet
moments during a prayer, a
meditation, or the twilight moment
when one is falling asleep.
That time when suddenly a hidden
thought or emotion seems to be

No one will ever throw away Howard's cards again because they don't fit into a shirt pocket.”

Quotes from fellow artists:

What a Master of Design you are ! Non objective , Abstract it is always.......... RIGHT !
Now don't ask me to explain that, it just IS